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7:03 p.m.
Tim takes the stage and greets the audience.
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Apple Live – March 9 2015 Special Event – 9 Mart 2015 Apple Özel Etkinlik Canlı (Apple Yeni Ürünlerini Tanıtıyor.) Watch, Retina Ekranlı Macbook
Apple Live – March 9 2015 Special Event – 9 Mart 2015 Apple Özel Etkinlik Canlı (Apple Yeni Ürünlerini Tanıtıyor.) Watch, Retina Ekranlı Macbook
Got some extra rest for today’s event. Slept in ’til 4:30. I set my clock back an hour. Where is everybody? #AppleLive YBC my A ! ORYOX/live/2015-mar-…pic.twitter.com/swcnMZRiF1 Getting psyched backstage listening to I Lived by @OneRepublic. And it’s not to be missed. In other words, Apple 目前已在中国开设了 21 家 Apple Store 零售店，而计划还将不断增长。 7:05 p.m. There are now 453 Apple Retail Stores. In 16 countries. With over 120 million visitors in the last quarter alone. It’s $14.99 a month. And for a limited time, the first month is free if you sign up on your Apple TV, iPad, or iPhone. 7:12 p.m. Over 25 million people use Apple TV for movies, TV shows, music, and more. 7:12 p.m. It’s just the beginning of many changes coming to the world of television. “iPhone not only created a category, it created a benchmark by which all other smartphones are measured.” – Tim Cook 7:13 p.m. iPhone launched in June 2007. Over 700 million have been sold since then. And last quarter, it was the #1 selling smartphone in the world. 7:13 p.m. iPhone 6 and iPhone 6 Plus have a 99% customer satisfaction rate. Customers simply ❤️❤️ them. “Apple Pay has forever changed the way we pay for things.” – Tim Cook 7:14 p.m. Apple Pay works with over 2500 banks. And all 10 of your fingers. 7:14 p.m. No more uncrumpling dollar bills. There are now hundreds of thousands of vending machines accepting Apple Pay, including more than 40,000 Coca-Cola vending machines. 7:15 p.m. Every major car brand is committed to delivering CarPlay. 7:16 p.m. HomeKit is changing how people control the devices in their homes. 7:16 p.m. One of the most important areas iPhone is having an impact on is personal health. 7:18 p.m. For all the amazing breakthroughs medical researchers have made, they still face big challenges. 7:18 p.m. Finding volunteers for medical studies has always been tough. And low participation can make understanding a disease more difficult. 7:18 p.m. Another challenge is subjective data, like when patients rate their pain on a scale from 1 to 10. 7:18 p.m. Also, data often travels only one way — from participant to researcher. That’s a missed opportunity for patients to learn more about their own health. 7:18 p.m. Sometimes researchers see patients only once a quarter, making it difficult to get a complete picture of their health. And hundreds of millions of people already have iPhone in their pockets. 7:20 p.m. With ResearchKit, iPhone and HealthKit become amazing research tools. 7:20 p.m. Now researchers can easily create apps that will change the way they work. 7:20 p.m. The University of Rochester and Sage Bionetworks created mPower, an app using ResearchKit to conduct Parkinson’s disease research. 7:24 p.m. You decide whether to participate. You decide how your data is shared. You can see the data you’re sharing. 7:24 p.m. Jeff Williams introduces a film about the work already being done with ResearchKit. “ResearchKit is a framework that enables medical researchers to more easily design the apps they’re going to use for clinical studies.” – Stephen Friend, MD, PhD, Apple “To think that this device that you use to check your mail can be used to battle disease is simply amazing.” – Mike O’Reilly, MD, Apple 7:29 p.m. ResearchKit will be available next month. And it’s important for everyone to have access — so it will be open source. In fact, Mac has been outpacing the PC industry for 10 years. 7:32 p.m. Everything Apple has learned from designing iPhone and iPad has led to something very ambitious — reinventing the notebook. The full-size Mac experience in its thinnest and lightest form ever. This is the most precisely engineered product Apple has ever made. MacBook looks just as beautiful in the dark as it does in the light. It packs over 3 million pixels into the thinnest Mac Retina display yet. 7:37 p.m. Every single pixel has been reengineered to let more light through. So the Retina display uses 30% less energy to produce the same brightness as other Mac Retina displays. 7:39 p.m. The Taptic Engine produces tactile feedback, so you don’t just see what’s happening on the screen — you feel it, too. 7:39 p.m. You can adjust the sensitivity of the trackpad to decide how much pressure it takes to click. You can click anywhere. And clicks are quieter. 7:39 p.m. Force clicks add new shortcuts to apps you use every day. All by just pressing down on the trackpad after you click. Not only does this save space, but it also allows the new MacBook to run in silence. 7:42 p.m. The Intel Core M processor runs on just 5 watts. The enclosure and the terraced, contoured battery were designed together for the perfect fit. The latest wireless technologies, along with Apple software and services, keep you connected to everything. Yet tethered to nothing. This new connectivity standard gives you power, USB data transfer, DisplayPort, HDMI, and VGA capabilities. According to the EPA.1 7:47 p.m. Phil plays a film detailing the design and features of the new MacBook. “The new MacBook is the result of a collective obsession to simplify its essential components and create the most efficient design possible.” – Jony Ive It’s remarkably thin, yet comfortable to use. So MacBook operates in complete silence. “We set a new standard for portability while enhancing its fundamental components, to deliver what we believe is the best MacBook yet.” – Jony Ive 7:52 p.m. A second configuration for $1599 features the 12-inch Retina display, 1.2GHz Intel Core M, Intel HD Graphics 5300, 8GB memory, and 512GB of flash storage. It now has fifth-generation Intel Core processors and Thunderbolt 2. And it’s available today. It’s available today. 7:53 p.m. The 13-inch MacBook Pro with Retina display now has fifth-generation Intel Core processors. 2x faster flash storage. And up to 10 hours of battery life. MacBook Air. MacBook Pro. And the new MacBook. Because what you wear is an expression of who you are. Stainless steel cases in two beautiful finishes — traditional and space black. Anodized aluminum cases in silver or space gray. 18-karat gold cases in yellow or rose. 7:55 p.m. It’s the most advanced timepiece ever created. A device that will revolutionize how you connect with others. And a comprehensive health and fitness companion. Answer right on Apple Watch using the built-in speaker and mic — and make phone calls, too. A simple three-ring graphic provides a snapshot of your all-day activity. She’s a model, mother, and maternal health advocate. 8:03 p.m. Tim plays a film about Christy Turlington Burns running a half-marathon in Tanzania with Apple Watch. 8:03 p.m. Many women must travel long distances to get obstetric care. Christy Turlington Burns founded the nonprofit Every Mother Counts to make childbirth safer for them and for all mothers. “In the short time I’ve been using it, I can already see how this is going to be an important part of my life.” – Christy Turlington Burns Starting today, you can follow her progress on ORYOX. Open an app, get directions, make a phone call, and more. You’ll also get a notification when your car is arriving. The app is how you set up Apple Watch and choose which notifications to receive. This is where you can learn more about Apple Watch before you get one. During a typical day, you can expect up to 18 hours of battery life. Apple Watch Sport. Apple Watch. Apple Watch Edition. 8:23 p.m. Tim plays a film about how the exceptionally pure aluminum for Apple Watch Sport is made. “We believe this aluminum alloy sets a new standard, both in the way it performs and the way it looks.” – Jony Ive 8:26 p.m. Tim plays a film about how bands and cases are meticulously crafted for Apple Watch. Each link bracelet is made from more than 140 individual parts. “With stainless steel, we’ve given a traditional material a new expression.” – Jony Ive With more countries to follow. “This is what everyone at Apple is focused on. Pushing all of our products forward. And creating a better future.” – Tim Cook Audience members begin making their way over to the adjacent Hands-on Pavilion. People head over to touch and try the latest products from Apple. A huge thank you to the talented team at Apple who make days like this possible. It’s a privilege to work along side of you. Thanks for making this a memorable day. Videos
Watch an exclusive preview of the new season of HBO’s Game of Thrones on iTunes Trailers now.
See the new flagship Apple Retail Store in West Lake, China.
Introducing ResearchKit. Hear how it’s already making a difference for medical research.
Introducing the new MacBook.
Watch Jony Ive explain how Apple redefined the notebook with the new MacBook.
Apple Watch has already run a half-marathon — with Christy Turlington Burns.
See how Apple Watch sets a new standard with custom designed aluminum that’s high-strength yet lightweight.
The stainless steel crafted for Apple Watch is 80% stronger. Take a look at the process behind perfecting it.
Here’s a closer look at the specialized 18-karat gold developed for Apple Watch. It’s as strong as it is stunning.
Apple Watch is coming April 24th. Watch the new ad while you wait.
Before the Show
The Yerba Buena Center is dressed to impress.
Tim Cook
Guest badges await pickup.
Eddy Cue
Empty seats. Full of anticipation.
Philip Schiller
If these equipment boxes could talk, the stories they would tell.
The audience makes its way in.
People grab their seats before the keynote grabs their attention.
Last-minute adjustments are fine-tuned behind the screen backstage.
Tim Cook
Please make sure your seat is in an upright position. It’s almost time for takeoff.
It’s go time for Tim.
Introduction
There’s a new flagship Apple Store in West Lake, China.
Apple now has 21 retail stores in China. And big plans to continue growing.
Apple TV offers programming from the best content providers. Including a favorite, HBO.
Introducing HBO NOW. It’s HBO on Apple TV without a cable or satellite subscription.
Coming this April, HBO NOW will be available exclusively in the U.S. on Apple TV and the App Store.
Richard Plepler, CEO of HBO, talks about Apple TV’s newest addition — HBO NOW.
It’s never been easier to binge-watch your favorite shows.
iPhone is growing at nearly twice the rate of the rest of the smartphone market.
Tim turns the audience’s attention to iPhone.
Apple Pay is being accepted at nearly 700,000 locations. With more locations and apps every day.
ResearchKit
Over 900 incredible apps created with HealthKit are helping people track and manage their health.
The technology of iPhone makes it an extraordinary medical research tool.
Introducing ResearchKit. A software framework designed to benefit medical research.
Jeff Williams talks about the importance of medical research.
Over the past year, talented researchers have used ResearchKit to build apps aimed at serious diseases.
Signing up for studies and providing consent is seamless with the mPower app.
Now it’s simple for Parkinson’s patients to take tests and perform tasks from researchers.
Parkinson’s patients can record their symptoms with iPhone just by saying “ahhhh.”
Jeff Williams explains how ResearchKit and HealthKit work hand in hand.
The first apps made with ResearchKit target Parkinson’s, diabetes, cardiovascular disease, asthma, and breast cancer.
Research is the key to understanding disease. And research is what gets to a cure.
ResearchKit puts people at the center of research. And it gives them the insights and tools to live healthier lives.
The first five apps built with ResearchKit are available on the App Store today.
MacBook
The Mac lineup is stronger than ever.
Mac notebook sales have grown 21% over the last year, while total industry sales have fallen.
Mac is everywhere you look, from the classroom to the living room to the boardroom.
Introducing the new MacBook.
The new MacBook in silver.
The new MacBook in space gray.
The new MacBook in gold.
MacBook isn’t just a new notebook. It’s the future of the notebook.
At only 2 pounds, this is the lightest MacBook ever.
The new MacBook is 24% thinner than the 11-inch MacBook Air.
MacBook has an all-new, full-size keyboard that’s been reengineered from the ground up.
A new butterfly mechanism makes each key more stable, more precise, and 40% thinner.
Each key is four times more stable and has a 17% larger surface area.
Phil goes into detail about the new MacBook.
There’s an LED under every key, so the entire keyboard has a uniform glow.
MacBook has a gorgeous 12-inch Retina display.
MacBook has a new, pressure-sensitive Force Touch trackpad.
The Force Touch trackpad has force sensors that detect how much pressure you apply on its surface.
The Force Touch trackpad can tell the difference between a light tap and a deep press.
Force click a word to bring up its Wikipedia entry.
Force click an address to bring up its location on a map.
The harder you press on the trackpad, the faster you can fast-forward through a QuickTime movie.
They’ve never seen a Mac like this before.
This is the first fanless MacBook.
The logic board is 67% smaller than the one in the 11-inch MacBook Air.
A new, custom-shaped battery maximizes every millimeter of space.
MacBook gets all-day battery life.
MacBook was designed for a wireless world.
USB-C gives you five ports in one.
Another innovation in MacBook was minimizing its impact on the environment.
The new MacBook is the world’s most energy-efficient notebook.
The full-size keyboard was reengineered from corner to corner.
Engineering the thinnest Retina display ever on a Mac meant refining it at every level.
MacBook introduces a new way to build a battery. The only way to get all-day battery life in such a compact space.
Efficient engineering dramatically reduced the size of the logic board and eliminated the need for a fan.
Tim and the new MacBook.
The most advanced Mac notebook ever starts at $1299.
The new MacBook will be shipping April 10.
MacBook Air is getting a performance boost.
The 13-inch MacBook Pro with Retina display now features the Force Touch trackpad.
The best Mac notebook lineup ever.
Apple Watch
And now, the newest addition to the Apple family — Apple Watch.
This is the most personal Apple device ever.
Apple Watch isn’t just with you, it’s on you.
Apple Watch is designed to appeal to a broad range of personal styles.
Apple Watch
Apple Watch Sport
Apple Watch Edition
Tim talks about Apple Watch.
Apple Watch has many different faces that you can change and customize.
Customize watch faces with useful information — like the weather or your next calendar event.
Swipe up from the watch face for Glances, quick summaries of the information you use most.
In the Now Playing Glance, you can control your music right from your wrist.
When you receive a notification, the Taptic Engine alerts you with a gentle tap.
See who’s calling without having to reach for your phone.
Digital Touch lets you send a sketch, a tap, or even your heartbeat to other people wearing Apple Watch.
Apple Watch is a comprehensive health and fitness companion.
Apple Watch encourages you to sit less. Move more. And get some exercise.
Each Monday, Apple Watch suggests a new daily Move goal based on your previous week’s activity.
The Workout app provides more detailed measurement during specific activities.
Apple Watch ran its first half-marathon — with Christy Turlington Burns.
Raising awareness about maternal health issues motivates Christy Turlington Burns to run.
Christy will train for the Virgin Money London Marathon with Apple Watch.
Apple Watch + Christy Turlington Burns.
In addition to timekeeping, communications, and health and fitness, Apple Watch lets you do so much more.
Notifications you receive on iPhone can automatically appear on Apple Watch.
The WatchKit SDK is helping developers design all-new app experiences specifically for Apple Watch.
Raise your wrist and say “Hey Siri” to do all kinds of things with Apple Watch.
Kevin Lynch shows some of the great apps on Apple Watch.
Get timely activity reminders and progress updates throughout the day.
You can buy lunch at places like Whole Foods using Apple Pay on Apple Watch.
The audience follows every word (and image, and video, and demo) of today’s event.
You can scroll through and like images on Instagram right from your wrist.
Request a ride on Uber with Apple Watch. Without reaching for your phone.
Apple Watch will pull your boarding pass from Passbook when you’re near the airport.
The SPG app on Apple Watch lets you check into your hotel and unlock your room.
There’s also a new Apple Watch app on iPhone.
The Apple Watch app is available for download today in iOS 8.2.
Apple Watch has all-day battery life across a range of activities.
Charging Apple Watch is a snap. Simply attach the magnetic charger to the back of the watch.
Apple Watch is available in three collections.
Apple Watch Sport has cases made from anodized aluminum in either silver or space gray.
The aluminum used to make Apple Watch Sport is 60% stronger than standard alloys but just as light.
The Apple Watch collection features stainless steel cases in two beautiful finishes — traditional and space black.
The stainless steel used to make the cases becomes up to 80% harder through a specialized cold-forging process.
Apple Watch bands receive the same careful consideration as the watch itself.
The crowd learns more about the materials of Apple Watch.
Apple Watch Edition is crafted from 18-karat solid yellow or rose gold.
Apple Watch is available for pre-order starting April 10.
Also on April 10, you’ll be able to try on and learn more about Apple Watch at Apple Retail Stores.
Apple Watch will start shipping on April 24.
Apple Watch will be available on April 24 in these nine countries.
Today’s keynote is over. But trying out the new products has just begun.
After the Show
The Hands-on Pavilion awaits audience members to come through its doors.
No hands yet at the Hands-on Pavilion.
Soon guests will put Apple Watch to wrist.
The newest Apple products. Ready for the audience to arrive.
There are no words.
Guests try Apple Watch on for size.
Guests get to see Apple Watch up close and personal.
Tim chats more with Christy Turlington Burns about her experience with Apple Watch.
Beautiful inside and out. And in three colors.
Their faces say it all.
Tim Cook@tim_cookApple Live, over and out.
